Everyone thinks about it, so let's talk about what matters.

Closeout "deals"
You have probably seen it driving past a business in the suburbs, walking past stores downtown, at the mall, on television hundreds of times, or online thousands of times. Someone is offering the "best deal ever" or "50% off" or "75% off." Time to buy, right? No, time to look deeper. There are a large number of companies who move product based on gimmicks. But that makes you wonder about the actual value of the product. Especially when it's labeled 50% off or 75% off. It's different when a company is closing its doors, of course, as they see taking a loss is better than nothing, and they'd rather have some cash for the merchandise than none, then they close their doors, and they're out. But when, say, a clothing business has a shirt priced at $100.00 and has it "on sale" for $25.00, it's more than curious. The business-student may think, well, perhaps they are using that one shirt as a loss leader to get customers in the door, and it may be. But when a lot of products are severely marked down (and it's not a going out of business sale), you have to wonder about the quality of what they're selling.
Business basics
Let's step back for a second, and think about capitalism (the market system in America). Business owners purchase products from manufacturers or distributors at a certain price and then sell those products to their customers (whether in-store or online) at a higher price, and do so in a process to bring still value to their customers in both quality and price. But a business only continues to be a business if it makes a profit, and makes enough profit to continue doing what it is doing. When expenses outweigh revenue, then the business cannot continue. Why do I mention this? Because if you see a company selling products at retail price below what seems even logical to be the business owners cost, be wary.
There's an old saying: you get what you pay for.
And that is still true. Price should equal value in most circumstances. It doesn't always...depends on the industry, depends on the brand, depends on the product. For example, some customers would say a luxury brand item is overpriced for the value to them. Others would say the same item is on par with value, because they see it differently and have a different budget (for said item). But it's a different matter when we're talking about underpriced.

Flooring Application
So, let's bring it full circle. When you see a business advertising LVP for 99 cents retail price, after factoring for the business owners cost and profit, that is indeed some really cheap LVP, and really cheap Luxury Vinyl is not going to be good for the customer at any level. Of course, there are different levels of product at different pricepoints, and each customer has a different budget. So, for the landlord who wants a product which will last decently for 1 year for each tenant, there are lower-priced LVPs and carpets, which will do the job. And for the homeowner, who wants an LVP or carpet of a better quality which will serve well for perhaps 7-10+ years, there are many in this middle-to-upper quality. And for the customer who wants the premium quality, there are also multiple options.
In most flooring industry products, price does equal value, so, the more you pay at the retail price, it is very likely the better quality you receive. It is also recommended to purchase only from an established flooring company with a good reputation who prioritizes quality and value over price. Why established? Because an established flooring company can articulate the differences in quality and provide good options to meet the customer's requested flooring need. A professional is also knowledgeable to articulate when a competitor's product is underpriced, or, perhaps, overpriced.
Established flooring professionals know it is important to take time with their customers to determine the best fits for their need, and, when prudent, also present an alternative to the main quote, to give their customers a cost-savings option in addition to the primary product request. It is both the duty and privilege of a professional to help their customers in education of product, and provide experience in the consultation.
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